1. Introduction
Welcome to yourstore!
As part of our mission to help make commerce better for everyone, yourstore collects and
process a lot of information. This Privacy Policy is intended to help you better understand
how we collect, use and store your personal information—whether you are a merchant or end
user that uses yourstore’s products, applications or services, a customer that shops at a
store using our technology, a participant in yourstore’s “Partners” program, or whether
you’re simply visiting this website. By using any of yourstore’s Services, or by dealing
with a merchant using yourstore’s Services, you are agreeing to the terms of this Privacy
Policy and, as applicable, the yourstore Terms of Service.
We may update this Privacy Policy from time to time in order to reflect, for example,
changes to our privacy practices or for other operational, legal, or regulatory reasons. If
we make material changes to this Privacy Policy, we will give you notice of such changes by
posting the revised policy on this Website, and where appropriate, by other means. By
continuing to use this Website or the Support Service after these changes are posted, you
agree to the revised policy.
2. Information from merchants
Privacy matters! If you are a merchant, your customers need to understand how you (and how
yourstore) collects and processes their personal information as the data controller.
Accordingly, if you use the Services, you agree to post an up-to-date and accurate privacy
policy on your storefront that complies with the laws applicable to your business. You also
agree to obtain consent from your customers for the use and access of their personal
information by yourstore and other third parties. In addition, if you are collecting any
sensitive personal information from your customers (including information relating to
medical or health conditions, racial or ethnic origin, political opinions, religious or
philosophical beliefs, trade union membership or sexuality), you agree to obtain
affirmative, express consent from your customers for the use and access of sensitive
personal information by yourstore and other third parties.
What information do we collect from merchants and why?
We collect your name, company name, address, email address, phone
number(s). We use this information to provide you with our Services; for example, to confirm
your identity, contact you, provide you with advertising and marketing, and invoice you. We
also use this information to make sure that we comply with legal requirements.
We collect data about the yourstore websites that you visit. We also
collect data about how and when you access your account and the yourstore platform,
including information about the device and browser you use, your network connection, your IP
address, and information about how you browse through the yourstore interface.
We use this information to give you access to and improve our Services;
for example, to make our platform interface easier to use. We also use this information to
personalize the Services for you; for example, by shifting the order of features in the
yourstore “more features” tab to show you new features we believe may be of interest to you.
Finally, we may use this information to provide you with advertising or marketing.
What information do we collect from merchants and why?
We collect your name, company name, address, email address, phone
number(s). We use this information to provide you with our Services; for example, to confirm
your identity, contact you, provide you with advertising and marketing, and invoice you. We
also use this information to make sure that we comply with legal requirements.
We collect data about the yourstore websites that you visit. We also
collect data about how and when you access your account and the yourstore platform,
including information about the device and browser you use, your network connection, your IP
address, and information about how you browse through the yourstore interface.
We use this information to give you access to and improve our Services;
for example, to make our platform interface easier to use. We also use this information to
personalize the Services for you; for example, by shifting the order of features in the
yourstore “more features” tab to show you new features we believe may be of interest to you.
Finally, we may use this information to provide you with advertising or marketing.
- We collect personal information about your customers that you share with us or that
customers provide while shopping or during checkout.
- We use this information to provide you with our Services and so that you can
process orders and better serve your customers.
- Where we need to verify your identity (for example, if there are concerns around
identity theft, or if you call into support and we need to authenticate your
account), we may request that you provide us with government-issued identification
information.
- We use some of the personal information you provide us to conduct some level of
automated decision-making -- for example, we use certain personal information to
help us screen accounts for risk or fraud concerns.
- We will also use personal information in other cases where you have given us your
express permission.
When do we collect this information?
- We collect personal information when you sign up for our Services, when you access our
Services or otherwise provide us with the information
- We also partner with third parties who provide us information about merchants or
prospective merchants, for example to help us screen out merchants associated with
fraud.
When and why do we share this information with third
parties?
- yourstore works with a variety of third parties and service providers to help provide
you with our Services and we may share personal information with them to support these
efforts.
- We may also share your information in the following circumstances:
- to prevent, investigate, or take action regarding illegal activities, suspected
fraud, situations involving potential threats to the physical safety of any
person, violations of our Terms of Service or any other agreement related to the
Services, or as otherwise required by law.
- to help us conduct marketing and/or advertising campaigns.
- to conform to legal requirements, or to respond to lawful court orders,
subpoenas, warrants, or other requests by public authorities (including to meet
national security or law enforcement requirements).
- Personal information may also be shared with a company that acquires our business,
whether through merger, acquisition, bankruptcy, dissolution, reorganization, or other
similar transaction or proceeding. If this happens, we will post a notice on our home
page.
- yourstore will always ask for your consent before sharing your personal information with
third parties for purposes other than those described in this Section 2.
3. Information from customers
What information do we collect from our merchants’
customers and why?
- We collect our merchants’ customers’ name, email, shipping and billing address, payment
details, company name, phone number, IP address, information about orders you initiate,
information about the yourstore-supported merchant stores that you visit, and
information about the device and browser you use.
- We use some of the personal information you provide us to conduct some level of
automated decision-making -- for example, we use certain personal information (for
example, IP addresses or payment information) to automatically block certain potentially
fraudulent transactions for a short period of time.
When do we collect this information?
- We collect this information when you use or access a store that uses our Services, such
as when you visit a merchant’s site, place an order or sign up for an account on a
merchant’s site.
- Additionally, we partner with third parties who provide us information about our
merchants’ customers, for example to help us screen out merchants associated with fraud.
When and why do we share this information with third
parties?
- yourstore works with a variety of third parties and service providers to help provide
our merchants with the Services and we may share personal information with them to
support these efforts.
- We may also share your information in the following circumstances:
- to prevent, investigate, or take action regarding illegal activities, suspected
fraud, situations involving potential threats to the physical safety of any
person, violations of our Terms of Service or any other agreement related to the
Services, or as otherwise required by law.
- If the merchant whose store you visit or access directs us to transfer this
information (for example, if they enable a third party app that accesses
customer personal information).
- to conform to legal requirements, or to respond to lawful court orders,
subpoenas, warrants, or other requests by public authorities (including to meet
national security or law enforcement requirements).
- Personal information may also be shared with a company that acquires our business or the
business of a merchant whose store you visit or access, whether through merger,
acquisition, bankruptcy, dissolution, reorganization, or other similar transaction or
proceeding.
4. Information from yourstore website visitors and
support users
What information do we collect and why?
- As you visit or browse the yourstore websites, we collect information about the device
and browser you use, your network connection, your IP address, and information about the
cookies installed on your device. We also collect personal information submitted by you
via any messaging feature available from any of our websites (“Messaging Feature”).
- We may also receive personal information when you purchase tickets or make other
requests to yourstore via any of our websites.
- From chat support users, we collect your name, email address, information about the
device and browser you use, your network connection, your IP address, chat transcript,
and other personal information you provide us during our chat. Pursuant to our Terms of
Service, we may request additional documentation from you during our chat to verify your
identity.
We use this information to verify your account, to provide and enhance
our Services (including supporting or servicing your account, if applicable), and answer any
questions you may have.
When do we collect this information?
- We collect this information when you visit the yourstore websites, use Services offered
on our websites or engage with us either by email, web form, instant message, phone, or
post content on or through our websites (including forums, blogs and via any Messaging
Feature). We also collect any additional information that you might provide to us.
5. Information from cookies and similar tracking
technologies
What is a cookie?
A cookie is a small amount of data, which may include a unique identifier. Cookies are sent
to your browser from a website and stored on your device. We assign a different cookie to
each device that accesses our website.
Why does yourstore use cookies and similar tracking
technology?
- We use cookies to recognize your device and provide you with a personalized experience
on our websites, or otherwise through the Services. We also use cookies as part of the
Services, for example to operate the shopping cart for our merchants’ stores.
- We use cookies to serve targeted ads from Google, Facebook, Bing, and other third-party
vendors. We also use cookies, and other information from your browser and/or device to
provide you with personalized advertising, ad delivery, and reporting across multiple
sessions and devices.
- Our third-party advertising partners use cookies to track your prior visits to our
websites and elsewhere on the Internet in order to serve you targeted ads.
6. For how long do we retain your personal information?
- In general, we keep your personal information throughout your relationship with us. For
merchants, this means we will keep your information as long as you maintain a store on
our platform. For partners, this means we will keep your information until you inform us
that you wish to terminate your partner relationship with us.
- For our merchants’ customers, we generally process your information solely as a data
processor on behalf of our merchants, and it is up to the merchant to determine how long
they will store your information in our systems.
- yourstore acts as a data processor on behalf of our merchants, except where personal
data of merchants’ customers is used for the purposes specified for us in Section 3
‘What do we use this data for?’ Purposes include for risk and fraud screening.
- Once you terminate your relationship with us, we generally will continue to store
archived copies of your personal information for legitimate business purposes such as to
defend a contractual claim or for audit purposes and to comply with the law, except when
we receive a valid erasure request, or, if you are a merchant, you terminate your
account and your personal information is purged pursuant to our standard purge process.
- We will continue to store anonymous or anonymized information, such as website visits,
without identifiers, in order to improve our Services.
7. What we don’t do with your personal information
- We do not and will never share, disclose, sell, rent, or otherwise provide personal
information to other companies (other than to specific yourstore merchants you are
interacting with, or to third party apps or service providers being used by those
merchants if you are a consumer, or Partners that you hire if you are a merchant) for
the marketing of their own products or services.
- If you are a merchant using yourstore’s Services, we do not use the personal information
we collect from you or your customers to independently contact or market to your
customers. However, yourstore may contact or market to your customers if we obtain their
information from another source, such as from the customers themselves.
8. How do we keep your personal information secure?
- We follow industry standards on information security management to safeguard sensitive
information, such as financial information, intellectual property, employee details and
any other personal information entrusted to us. Our information security systems apply
to people, processes and information technology systems on a risk management basis.
- No method of transmission over the Internet, or method of electronic storage, is 100%
secure. Therefore, we cannot guarantee the absolute security of your personal
information.
9. Control over and access to your personal information
yourstore understands that you have rights over your personal information, and takes
reasonable steps to allow you to access, correct, amend, delete, port, or limit the use of
your personal information. If you are a merchant or a partner, you can update many types of
personal information, such as payment or contact information, directly within your account
settings. If you are unable to change your personal information within your account
settings, or if you are concerned about data collected as you visit yourstore’s websites or
use our support services, please contact us to make the required changes.
Please note that if you send us a request relating to your personal information, we have to
make sure that it is you before we can respond. In order to do so, we may ask to see
documentation verifying your identity, which we will discard after verification.
If you would like to designate an authorized agent to exercise your rights for you, please
email us from the email address we have on file for you. If you email us from a different
email address, we cannot determine if the request is coming from you and will not be able to
accommodate your request. In your email, please include the name and email address of your
authorized agent.
If you are a merchant’s customer and wish to exercise these rights, please contact the
merchants you interacted with directly -- we serve as a processor on their behalf, and can
only forward your request to them to allow them to respond.
It’s important to remember that if you delete or limit the use of your personal information,
the Services may not function properly.
10. How to contact yourstore
If you would like to make a legal request, or serve a subpoena or similar document seeking
information about our merchants, their stores, or other parties whose data we process,
please review our Guidelines for Legal Requests.
If you have any questions about your personal information or this policy, or if you would
like to make a complaint about how yourstore processes your personal data, please contact
yourstore by email at support@yourstore.io, or by using the contact details below.
- Estore Mastery Systems Pvt. Ltd
- 14, Gulmohar Avenue, Velachery Main Road,
- Guindy, Chennai, Tamil Nadu 600032,
- India
- Phone: (+91)4466447789/18
