Privacy Policy

1. Introduction

Welcome to yourstore!

As part of our mission to help make commerce better for everyone, yourstore collects and process a lot of information. This Privacy Policy is intended to help you better understand how we collect, use and store your personal information—whether you are a merchant or end user that uses yourstore’s products, applications or services, a customer that shops at a store using our technology, a participant in yourstore’s “Partners” program, or whether you’re simply visiting this website. By using any of yourstore’s Services, or by dealing with a merchant using yourstore’s Services, you are agreeing to the terms of this Privacy Policy and, as applicable, the yourstore Terms of Service.

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our privacy practices or for other operational, legal, or regulatory reasons. If we make material changes to this Privacy Policy, we will give you notice of such changes by posting the revised policy on this Website, and where appropriate, by other means. By continuing to use this Website or the Support Service after these changes are posted, you agree to the revised policy.

2. Information from merchants

Privacy matters! If you are a merchant, your customers need to understand how you (and how yourstore) collects and processes their personal information as the data controller. Accordingly, if you use the Services, you agree to post an up-to-date and accurate privacy policy on your storefront that complies with the laws applicable to your business. You also agree to obtain consent from your customers for the use and access of their personal information by yourstore and other third parties. In addition, if you are collecting any sensitive personal information from your customers (including information relating to medical or health conditions, racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership or sexuality), you agree to obtain affirmative, express consent from your customers for the use and access of sensitive personal information by yourstore and other third parties.

What information do we collect from merchants and why?

We collect your name, company name, address, email address, phone number(s). We use this information to provide you with our Services; for example, to confirm your identity, contact you, provide you with advertising and marketing, and invoice you. We also use this information to make sure that we comply with legal requirements.

We collect data about the yourstore websites that you visit. We also collect data about how and when you access your account and the yourstore platform, including information about the device and browser you use, your network connection, your IP address, and information about how you browse through the yourstore interface.

We use this information to give you access to and improve our Services; for example, to make our platform interface easier to use. We also use this information to personalize the Services for you; for example, by shifting the order of features in the yourstore “more features” tab to show you new features we believe may be of interest to you. Finally, we may use this information to provide you with advertising or marketing.

What information do we collect from merchants and why?

We collect your name, company name, address, email address, phone number(s). We use this information to provide you with our Services; for example, to confirm your identity, contact you, provide you with advertising and marketing, and invoice you. We also use this information to make sure that we comply with legal requirements.

We collect data about the yourstore websites that you visit. We also collect data about how and when you access your account and the yourstore platform, including information about the device and browser you use, your network connection, your IP address, and information about how you browse through the yourstore interface.

We use this information to give you access to and improve our Services; for example, to make our platform interface easier to use. We also use this information to personalize the Services for you; for example, by shifting the order of features in the yourstore “more features” tab to show you new features we believe may be of interest to you. Finally, we may use this information to provide you with advertising or marketing.

  • We collect personal information about your customers that you share with us or that customers provide while shopping or during checkout.
    • We use this information to provide you with our Services and so that you can process orders and better serve your customers.
  • Where we need to verify your identity (for example, if there are concerns around identity theft, or if you call into support and we need to authenticate your account), we may request that you provide us with government-issued identification information.
  • We use some of the personal information you provide us to conduct some level of automated decision-making -- for example, we use certain personal information to help us screen accounts for risk or fraud concerns.
  • We will also use personal information in other cases where you have given us your express permission.

When do we collect this information?
  • We collect personal information when you sign up for our Services, when you access our Services or otherwise provide us with the information
  • We also partner with third parties who provide us information about merchants or prospective merchants, for example to help us screen out merchants associated with fraud.

When and why do we share this information with third parties?
  • yourstore works with a variety of third parties and service providers to help provide you with our Services and we may share personal information with them to support these efforts.
  • We may also share your information in the following circumstances:
    • to prevent, investigate, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our Terms of Service or any other agreement related to the Services, or as otherwise required by law.
    • to help us conduct marketing and/or advertising campaigns.
    • to conform to legal requirements, or to respond to lawful court orders, subpoenas, warrants, or other requests by public authorities (including to meet national security or law enforcement requirements).
  • Personal information may also be shared with a company that acquires our business, whether through merger, acquisition, bankruptcy, dissolution, reorganization, or other similar transaction or proceeding. If this happens, we will post a notice on our home page.
  • yourstore will always ask for your consent before sharing your personal information with third parties for purposes other than those described in this Section 2.

3. Information from customers

What information do we collect from our merchants’ customers and why?
  • We collect our merchants’ customers’ name, email, shipping and billing address, payment details, company name, phone number, IP address, information about orders you initiate, information about the yourstore-supported merchant stores that you visit, and information about the device and browser you use.
  • We use some of the personal information you provide us to conduct some level of automated decision-making -- for example, we use certain personal information (for example, IP addresses or payment information) to automatically block certain potentially fraudulent transactions for a short period of time.
When do we collect this information?
  • We collect this information when you use or access a store that uses our Services, such as when you visit a merchant’s site, place an order or sign up for an account on a merchant’s site.
  • Additionally, we partner with third parties who provide us information about our merchants’ customers, for example to help us screen out merchants associated with fraud.
When and why do we share this information with third parties?
  • yourstore works with a variety of third parties and service providers to help provide our merchants with the Services and we may share personal information with them to support these efforts.
  • We may also share your information in the following circumstances:
    • to prevent, investigate, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our Terms of Service or any other agreement related to the Services, or as otherwise required by law.
    • If the merchant whose store you visit or access directs us to transfer this information (for example, if they enable a third party app that accesses customer personal information).
    • to conform to legal requirements, or to respond to lawful court orders, subpoenas, warrants, or other requests by public authorities (including to meet national security or law enforcement requirements).
  • Personal information may also be shared with a company that acquires our business or the business of a merchant whose store you visit or access, whether through merger, acquisition, bankruptcy, dissolution, reorganization, or other similar transaction or proceeding.

4. Information from yourstore website visitors and support users

What information do we collect and why?
  • As you visit or browse the yourstore websites, we collect information about the device and browser you use, your network connection, your IP address, and information about the cookies installed on your device. We also collect personal information submitted by you via any messaging feature available from any of our websites (“Messaging Feature”).
  • We may also receive personal information when you purchase tickets or make other requests to yourstore via any of our websites.
  • From chat support users, we collect your name, email address, information about the device and browser you use, your network connection, your IP address, chat transcript, and other personal information you provide us during our chat. Pursuant to our Terms of Service, we may request additional documentation from you during our chat to verify your identity.

We use this information to verify your account, to provide and enhance our Services (including supporting or servicing your account, if applicable), and answer any questions you may have.

When do we collect this information?
  • We collect this information when you visit the yourstore websites, use Services offered on our websites or engage with us either by email, web form, instant message, phone, or post content on or through our websites (including forums, blogs and via any Messaging Feature). We also collect any additional information that you might provide to us.

5. Information from cookies and similar tracking technologies

What is a cookie?

A cookie is a small amount of data, which may include a unique identifier. Cookies are sent to your browser from a website and stored on your device. We assign a different cookie to each device that accesses our website.

Why does yourstore use cookies and similar tracking technology?
  • We use cookies to recognize your device and provide you with a personalized experience on our websites, or otherwise through the Services. We also use cookies as part of the Services, for example to operate the shopping cart for our merchants’ stores.
  • We use cookies to serve targeted ads from Google, Facebook, Bing, and other third-party vendors. We also use cookies, and other information from your browser and/or device to provide you with personalized advertising, ad delivery, and reporting across multiple sessions and devices.
  • Our third-party advertising partners use cookies to track your prior visits to our websites and elsewhere on the Internet in order to serve you targeted ads.

6. For how long do we retain your personal information?

  • In general, we keep your personal information throughout your relationship with us. For merchants, this means we will keep your information as long as you maintain a store on our platform. For partners, this means we will keep your information until you inform us that you wish to terminate your partner relationship with us.
  • For our merchants’ customers, we generally process your information solely as a data processor on behalf of our merchants, and it is up to the merchant to determine how long they will store your information in our systems.
  • yourstore acts as a data processor on behalf of our merchants, except where personal data of merchants’ customers is used for the purposes specified for us in Section 3 ‘What do we use this data for?’ Purposes include for risk and fraud screening.
  • Once you terminate your relationship with us, we generally will continue to store archived copies of your personal information for legitimate business purposes such as to defend a contractual claim or for audit purposes and to comply with the law, except when we receive a valid erasure request, or, if you are a merchant, you terminate your account and your personal information is purged pursuant to our standard purge process.
  • We will continue to store anonymous or anonymized information, such as website visits, without identifiers, in order to improve our Services.

7. What we don’t do with your personal information

  • We do not and will never share, disclose, sell, rent, or otherwise provide personal information to other companies (other than to specific yourstore merchants you are interacting with, or to third party apps or service providers being used by those merchants if you are a consumer, or Partners that you hire if you are a merchant) for the marketing of their own products or services.
  • If you are a merchant using yourstore’s Services, we do not use the personal information we collect from you or your customers to independently contact or market to your customers. However, yourstore may contact or market to your customers if we obtain their information from another source, such as from the customers themselves.

8. How do we keep your personal information secure?

  • We follow industry standards on information security management to safeguard sensitive information, such as financial information, intellectual property, employee details and any other personal information entrusted to us. Our information security systems apply to people, processes and information technology systems on a risk management basis.
  • No method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee the absolute security of your personal information.

9. Control over and access to your personal information

yourstore understands that you have rights over your personal information, and takes reasonable steps to allow you to access, correct, amend, delete, port, or limit the use of your personal information. If you are a merchant or a partner, you can update many types of personal information, such as payment or contact information, directly within your account settings. If you are unable to change your personal information within your account settings, or if you are concerned about data collected as you visit yourstore’s websites or use our support services, please contact us to make the required changes.

Please note that if you send us a request relating to your personal information, we have to make sure that it is you before we can respond. In order to do so, we may ask to see documentation verifying your identity, which we will discard after verification.

If you would like to designate an authorized agent to exercise your rights for you, please email us from the email address we have on file for you. If you email us from a different email address, we cannot determine if the request is coming from you and will not be able to accommodate your request. In your email, please include the name and email address of your authorized agent.

If you are a merchant’s customer and wish to exercise these rights, please contact the merchants you interacted with directly -- we serve as a processor on their behalf, and can only forward your request to them to allow them to respond.

It’s important to remember that if you delete or limit the use of your personal information, the Services may not function properly.

10. How to contact yourstore

If you would like to make a legal request, or serve a subpoena or similar document seeking information about our merchants, their stores, or other parties whose data we process, please review our Guidelines for Legal Requests.

If you have any questions about your personal information or this policy, or if you would like to make a complaint about how yourstore processes your personal data, please contact yourstore by email at support@yourstore.io, or by using the contact details below.

  • White Mastery Systems Pvt. Ltd
  • Flat #F1,Sai Kripa Apartments
  • 78D, Gulmohar Avenue, Velachery Main Road,
  • Guindy, Chennai, Tamil Nadu 600032,
  • India
  • Phone: (+91)4466447789/18