Shakespeare said ‘What’s there in the name?’, but did you notice the first word of this sentence? Yes, it’s the power of the name which made this saying an indelible saying. Naming can be tough and definitely requires creativity, hard work and of course some research. Naming your product spot on is as important as naming a child because when you name something, it anchors it in people’s minds; the name and the thing are then forever connected. Product naming is the first step in the production of any product. Further, that name gives birth to brand recognition.
Product naming may require considerable thought and market experience, or the perfect name may just pop into your head if your stars are in your favour. Naming gives the product a unique identity which makes the product stand alone in the competitive market and also gives a touch of sentimental attachment to the target audience.
1. You don’t buy gum, you buy Fevicol.
2. You don’t buy soft drinks, you buy Coke.
3. You don’t buy noodles, you buy Maggi.
4. You don’t search on search engines, you Google.
5. You don’t use a bathtub with massaging jets, you use a Jacuzzi.
The suitable product names contribute to achieving consistency in your brand identity and image. The more consistent you will be, the more likely you will be able to build trust in your customers. With a name, generic items become specific. These brands have become remarkably generic.
Naming gives the product a sense of individuality and independence. Product naming is not the last stride in brand-building strategy rather it’s the initial one.
The thing that makes the product naming process so complex and creative at the same time is the fact that there are no rules necessarily set in stone.
Study the market and scrutinize the product names that have now become a brand. Allow them to fill you in with some ideas for your product name.
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26th July 2022