It is a well-established fact that businesses should have an online store or website, which is one of the most important requisites for building a globally identifiable brand.
Ecommerce businesses are highly dependent on their online store, which plays a huge role in their business growth. Therefore, they must attract their potential customers. Let’s say you have set up your online store, but nobody on the internet has discovered it yet, then does having an online store do you any good? Of course, no. The foremost requirement for any online store is to drive traffic and for customers to be able to remember your store when they need what you provide. Though it is easier said than done, in this article, we’ll be exploring ways that will help you drive more traffic to your online store.
There are a number of digital marketing methods that are used to generate leads in businesses but a few of them tend to be more prominent today. Those are what we will be discussing today.
Have you ever clicked through more than 2 pages while searching for anything on search engines? Most probably not, and the search engine giant Google shows billions of results for any given search and the ones that have the most relevant information will be ranked higher than the others. For this, your page has to be optimised for search engines. Some brands pay google to advertise their website on top of search engine results pages and pay every time their ad is clicked, which is also a type of digital marketing called Pay Per Click.
SEO is the best technique you can use, unlike paying for ads the organic traffic it yields will keep you on top of the game. Now that you know you have to get it optimised for search engines, how do you implement it?
Cracking the ever-changing trend of SEO and google’s ranking algorithm can be tedious, but with research, you can identify techniques that will help you rank high.
Some checklists for SEO:
Once you master SEO then the rest is history!
Yourstore has a store SEO option through which you can optimise your website for search engines.
Though the word email marketing might sound old it is still the most effective of all and is known to give the highest ROI of all the marketing methods.
First, grow your email list by including an attractive sign-up with an email button on your online store. Then follow email marketing best practices so you know you are doing it right. Refine your email list periodically to drive results.
To get the best of your email marketing, make sure you use these strategies:
Get a custom business email with Yourstore’s free business email tool.
Another yet powerful and easiest way to connect with people is through social media. Businesses leverage the power of social media and have been generating huge revenues and using it to track people’s interests and serve them what they need. Nearly 4.2 billion people use social media, which means your business can be recognized by a huge number of people through marketing it on social media which drives more traffic to your online stores and websites.
The most important social media platforms are Facebook, Instagram, Twitter, LinkedIn, and Youtube.
Social media marketing requires effective planning and involves a step-by-step method which is co-related. Create a social media strategy for your business that includes your goals, target audience, major content type, and the platforms you want to focus on, then plan and publish the content at the right times to reach your target audience, engage with your audience through your content and analyze your performance, the number of people reached, the posts that did well and make changes to meet your objectives.
Once you get enough followers and have a stable social media plan you can also try social media advertising that will display ads to a specific audience who are interested in your content.
The whole world of social media like Instagram, Twitter and Facebook are obsessed with Influencers and Role Models. Most social media users are likely to buy a product or choose a service that is marketed by their favourite influencer. Even the world's biggest brands promote their campaigns through social media influencers! See a connection? You should try this for your business too.
Instagram has the highest number of influencer engagements than any other social media platform and you can easily attract a young audience through Influencer Marketing.
Find an influencer that would suit your brand or business and partner with them to promote your products or services. If they are content creators, it is an added advantage, because they create short scripts about your product or service, which is the most successful kind of marketing after ads.
Get started with Yourstore and create your ecommerce website within seconds and start selling online! Create an online ecommerce store and attract your audience by optimising your store with our inbuilt Store SEO option and integrating your social media accounts all from a single dashboard.
Read our other blogs to learn more about ecommerce and grow your online business globally.
Get in touch with us if you need more information, we’d be more than glad to help!
Sumaya Sheik, Yourstore
21st October 2022